Applying PRISM Ascend to Personal Branding: A Solopreneur’s Transformation
When you think of a “brand,” it’s easy to picture big companies like Apple, Nike, or Coca-Cola. But in the modern business landscape, individuals are brands, too. For solopreneurs, coaches, consultants, and freelancers, building a distinct personal brand can be th differentiator that sets you apart in a crowded marketplace. The significance of personal branding goes beyond just having a pretty logo or an aesthetically pleasing social media feed; it’s about developing a cohesive, authentic, and memorable identity that aligns with your core values and attracts the right audience.
The Power of a Personal Brand
When you think of a “brand,” it’s easy to picture big companies like Apple, Nike, or Coca-Cola. But in the modern business landscape, individuals are brands, too. For solopreneurs, coaches, consultants, and freelancers, building a distinct personal brand can be th differentiator that sets you apart in a crowded marketplace. The significance of personal branding goes beyond just having a pretty logo or an aesthetically pleasing social media feed; it’s about developing a cohesive, authentic, and memorable identity that aligns with your core values and attracts the right audience.
Yet, despite all the talk about personal branding, many solopreneurs are overwhelmed and uncertain about where to begin. They might have a patchwork of social media profiles, an underwhelming website, and an inconsistent message that doesn’t quite resonate with their desired clientele. This confusion often leads to missed opportunities, stalled growth, and a sense of imposter syndrome.
That’s where a structured methodology can help. PRISM Ascend is a framework designed to guide individuals and businesses through the complexities of branding and public relations. Developed by Marquet Media, it offers a comprehensive roadmap that addresses both the strategic and tactical elements of positioning oneself in the marketplace. Rather than a scattershot approach, PRISM Ascend ensures every component of your brand—your messaging, online presence, and networking efforts—works in harmony.
In this long-form narrative, we’ll follow the journey of a fictional (name) solopreneur—Sarah Evans (real client)—who used PRISM Ascend to revitalize her floundering personal brand. Along the way, you’ll see how the framework’s pillars combine to address real-world challenges, guide pivotal decisions, and deliver tangible results.
Here’s what we’ll cover:
Sarah’s Starting Point
Learn where Sarah was before embracing PRISM Ascend: the confusion, challenges, and wake-up calls that led her to seek a structured solution.
Breaking Down PRISM
Explore the core elements of PRISM—Position, Relevance, Influence, Strategy, and Measurement—plus how they set the stage for personal branding success.
Unpacking Ascend
Understand how the Ascend phase takes the PRISM foundation and propels it forward through aligning, strategizing, creating, engaging, nurturing, and Dominate.
Applying PRISM Ascend: Step-by-Step
Follow Sarah’s progress as she uses each component to transform her brand, from clarity in messaging to networking strategies that open doors.
Challenges and Lessons Learned
No journey is perfect. Discover the hiccups, doubts, and course corrections Sarah faced and how she overcame them.
The Final Reveal
See the results: what Sarah’s brand looked like after the framework was implemented and the new opportunities that blossomed.
Your Takeaway
Gain insights on how to apply PRISM Ascend to your solopreneur journey, with tips on staying authentic and consistent throughout the process.
Read on if you’re ready to see how a real-life (or, in this case, realistic fictional) transformation unfolds using PRISM Ascend. Sarah’s story may mirror your own experiences—the frustration with an unclear identity, inconsistent digital footprints, and the feeling that you’re on the verge of something big if only you had the right roadmap. Let’s dive into how that roadmap took shape.
Part I: Sarah’s Starting Point
Sarah Evans was a freelance consultant specializing in leadership development for small tech startups. She saw tremendous potential in this niche; after all, startups are always looking to scale effectively, and leadership is often their Achilles’ heel. But despite her expertise and passion, Sarah felt like she was shouting into the void.
The Early Struggles
Lack of Clear Messaging: On her LinkedIn profile, Sarah labeled herself a “Consultant, Coach, Strategist, Mentor,” switching terms almost randomly. While she posted occasional content on leadership, it lacked a cohesive narrative.
An Inconsistent Online Presence: Sarah had a personal website—sarahevansconsulting.com—where she detailed her services, but the site looked outdated. She also had social media accounts, but they did not have unified branding elements or a consistent posting schedule.
Difficulty Defining Her Target Audience: Although she aimed to serve tech startups, her language sometimes sounded too corporate. In other posts, she’d pivot to personal development for individuals. Prospective clients didn’t know if she was a B2B or a B2C coach.
Underpricing and Undervaluing: Because her brand didn’t exude a high-level professional image, Sarah was undercharging—afraid that she couldn’t justify premium rates.
Over time, Sarah’s frustration grew. She attended various networking events and even tried paid advertising, but the results were lukewarm. She knew she needed a more strategic approach that integrated messaging, positioning, and visibility into a cohesive plan.
The Wake-Up Call
The turning point came when Sarah lost a potential client to a competitor whose credentials weren’t necessarily stronger but whose online presence and brand narrative were far more polished. In a feedback call, the prospect admitted: “We really liked you, but the other consultant just looked more established. Their website and social media presence spoke to our needs.”
That was all Sarah needed to hear. She realized that talent and expertise alone don’t permanently seal the deal in today’s digitally-driven world. Public perception and brand messaging can be the deciding factor. Determined not to lose another client to a more “put-together” competitor, Sarah researched structured branding frameworks. Her search eventually led her to PRISM Ascend from Marquet Media, a method that promised to streamline and empower entrepreneurs’ brand-building efforts.
Sarah booked a discovery call with a consultant who specialized in PRISM Ascend. Even from that initial conversation, she sensed the framework’s potential to provide clarity and alignment—two things her brand sorely lacked. Eager to start, Sarah signed on, ready to do the work required for a full-scale rebrand.
The next section covers the basics of PRISM, the framework's core engine, setting the stage for Sarah’s transformation.
Part II: Breaking Down PRISM
This foundational part of PRISM Ascend shapes how entrepreneurs and businesses approach brand building, ensuring each step is comprehensive and aligned with long-term objectives. Let’s explore each element and see how it laid the groundwork for Sarah’s brand revamp.
1. Proprietary Tools and Position
Positioning is about defining how you want to be perceived in the marketplace. It’s not just about the services you offer but the unique angle or value proposition that sets you apart. Under the PRISM framework:
Market Segmentation: Identify which slice of the market aligns best with your expertise.
Unique Value Proposition (UVP): Clarify the one thing you do better than anyone else—or at least differently enough to stand out.
Competitive Analysis: Understand what your competitors offer and how to position yourself distinctly.
For Sarah, “Position” meant deciding she would serve tech startups looking to build leadership capacity. Instead of juggling corporate clients and individuals, she focused on the niche that resonated most with her interests and expertise.
2. Relationships and Relevance
Once you identify your position, you must ensure it’s relevant to your target audience’s needs. Relevance requires deep insight into the following:
Pain Points and Desires: What keeps your target clients up at night? What do they dream of achieving?
Tailored Messaging: What language resonates with them emotionally and pragmatically?
Industry Trends: How do broader trends shape your audience’s priorities?
For Sarah, diving into Relevance meant researching tech startups' leadership challenges—things like rapid growth, remote teams, and scaling company culture. She shaped her messaging around these concerns, ensuring her brand promised solutions that felt directly applicable to those challenges.
3. Insights and Influence
Influence is about how you establish credibility and authority in your field. Under PRISM, building influence can involve:
Thought Leadership Content: Articles, podcasts, webinars, and social media posts showcasing your expertise.
Strategic Networking: Attending events, joining online forums, and connecting with industry leaders who can amplify your message.
Media Relations: If applicable, pitching yourself to relevant media outlets or blogs can elevate your profile.
Recognizing she needed to stand out, Sarah embraced Influence by committing to writing monthly articles on leadership in tech startups and collaborating with a small but reputable industry blog. She also started engaging with startup founders’ communities on LinkedIn, offering quick, valuable insights to build trust and name recognition.
4. Simplified Workflow and Strategy
Strategy acts as the glue that binds your positioning, relevance, and influence together into a coherent action plan. It involves:
Goal Setting: Defining clear, measurable objectives (e.g., “Land five new high-value clients in six months”).
Roadmap Creation: Outlining specific tactics, timelines, and responsibilities.
Resource Allocation: Deciding how to use your time, budget, and partnerships for maximum brand impact.
For Sarah, Strategy meant mapping out exactly how she would produce content, update her website, and network consistently. Instead of random marketing acts, she followed a structured timeline for social media posts, blog publishing, and outreach.
5. Messaging Development and Measurement
Finally, Measurement is tracking your efforts to see if they deliver desired results. Within PRISM, this includes:
Key Performance Indicators (KPIs): Metrics like social media engagement, website traffic, lead conversions, and client acquisition rates.
Regular Reviews: Monthly or quarterly evaluations to see what’s working and what isn’t.
Agility and Adjustments: Using data to pivot when necessary, ensuring your efforts align with your goals.
Sarah decided to track:
LinkedIn engagement rates (likes, comments, shares) for her leadership tips.
Website visitor-to-lead conversion rates after revamping her homepage messaging.
Number of booked consultations that transitioned into paying clients.
Each PRISM element builds upon the previous one, creating a robust framework for brand strategy. But PRISM alone isn’t the entire story. The second half of PRISM Ascend—the “Ascend” process—turns these foundational concepts into a dynamic growth mechanism. Let’s look at how that came into play for Sarah.
Part III: Unpacking ASCEND
While PRISM helps solopreneurs like Sarah shape and strengthen their brand identity, Ascend is the action-oriented phase that propels that brand into the marketplace with momentum. Ascend is an acronym for:
Align
Strategize
Create
Engage
Nurture
Dominate
Let’s break each of these down.
1. Align
Alignment ensures that your brand—shaped by PRISM—matches your personal values, goals, and audience expectations. This involves refining your mission statement, clarifying your visual identity, and ensuring your messaging is consistent across all channels.
2. Strategize
While Strategy is part of PRISM, it becomes more granular in Ascend. After aligning your brand internally, you strategize specific tactical approaches to marketing, content creation, collaborations, and other growth avenues. Think of it as your brand’s detailed battle plan.
3. Create
This is the execution phase, where you develop the tangible elements of your brand:
Website redesign
Social media content
Lead magnets, e-books, or courses
Media kits or press releases (if relevant)
The emphasis is on high-quality deliverables that reflect your newly solidified brand position.
4. Engage
Even the best brand assets won’t go far if no one sees them. Engage is about sharing your message with the world:
Consistent posting on social media
Guest appearances (podcasts, blogs, webinars)
Networking events or online communities
In short, this step activates your brand in the public sphere to attract your ideal clients.
5. Nurture
Once you start attracting interest, Nurture involves building relationships with potential and existing clients:
Email marketing sequences to cultivate leads
Personalized follow-ups after events or introductions
Client appreciation to strengthen existing ties
By nurturing, you sustain the goodwill you’ve generated, turning interested parties into loyal advocates.
6. Dominate
Dominate is the final step where you aim to become a leading voice in your niche. This involves scaling your efforts:
Expanding your media presence
Launching signature programs
Establishing high-level partnerships or joint ventures
Becoming a go-to speaker or commentator in your field
With a clear brand and an engaged audience, you can now position yourself as a top authority and effectively dominate your corner of the market.
Now that we understand the conceptual framework of PRISM Ascend, let’s see how Sarah applied each step in her real-world transformation.
Part IV: Applying PRISM Ascend—Sarah’s Step-by-Step Journey
Step 1: Position (Within PRISM)
Sarah’s consultant from Marquet Media began by asking a simple but profound question: “Who do you serve, and why?” Sarah realized she had been casting a wide net—catering to large corporations, individual executives, and tech startups—out of fear of missing out on potential income.
However, the synergy was strongest with tech startups. She thrived in fast-paced environments and loved the innovation mindset common in these companies. Hence, the first phase of her Positioning involved:
Defining Her Core Niche:
Primary Audience: Tech startups in early to mid-stage growth (20–200 employees).
Secondary Audience: VC firms seeking leadership advisors for their portfolio companies.
UVP (Unique Value Proposition):
“I help tech startup leaders implement agile leadership strategies to rapidly scale without losing their founding culture or burning out their teams.”
Once she committed to this focus, Sarah felt a jolt of clarity. No longer was she “just another consultant.” She had a specialized identity geared toward a specific segment with very particular pain points.
Step 2: Relevance (Within PRISM)
With her Position sorted, Sarah had to make sure it resonated with the real-world concerns of tech founders. She did some hands-on research:
Online Surveys: She created a quick Typeform survey distributed through her LinkedIn connections, asking tech founders about their top leadership challenges. The results highlighted issues like building trust in remote teams, retaining talent in competitive markets, and transitioning from a scrappy startup culture to a more structured company.
One-on-One Interviews: Sarah scheduled calls with five startup founders she knew personally, asking them open-ended questions. She listened to their stories about chaotic hiring processes, communication breakdowns, and struggling to keep everyone aligned on a shared vision.
With this data, Sarah refined her language to address these pain points directly. She started referencing specific startup scenarios rather than speaking in generic leadership lingo. For instance, she mentioned the challenge of bringing on new hires during hyper-growth while preserving the original “hacker” culture. This level of specificity made her brand more relevant to potential clients.
Step 3: Influence (Within PRISM)
Now that Sarah had a clearly defined brand position and relevant messaging, she had to establish credibility.
Monthly Leadership Columns: She secured a monthly column on a mid-tier tech publication’s blog through a connection. Her articles focused on actionable tips, such as “5 Steps to Retain Rockstar Developers in a Competitive Tech Environment.”
LinkedIn Thought Leadership: Sarah became more strategic on LinkedIn, posting twice a week. She started a “#LeadershipTipsTuesday” series, each post offering a short but impactful insight for tech startup founders.
Micro-Influencer Collaborations: She reached out to a well-known tech YouTuber who was exploring business leadership topics. Together, they recorded a 20-minute interview about avoiding burnout in early-stage startups. This cross-promotion put Sarah in front of a fresh audience interested in startup life.
The result? People began seeing Sarah as an authentic voice on leadership in tech, not just a consultant vaguely claiming expertise. Her voice carried weight because she consistently produced content that felt on-point and valuable.
Step 4: Strategy (Within PRISM)
Sarah’s next move was to unify everything into a cohesive strategy. She used a simple digital project management tool to break down tasks and goals for the next six months:
Website Overhaul:
She hired a freelance designer to revamp her site with a minimalist, tech-forward aesthetic.
The homepage highlight? A clear statement: “I Help Tech Startups Scale Their Teams and Culture—Without Burning Out.”
Lead Magnet and Email Marketing:
She wrote an e-book, "The Agile Leader’s Handbook for Tech Startups,” offering a condensed version of her core strategies.
Visitors to her site could download it in exchange for joining her email list.
Speaking Engagements:
Sarah set a goal to pitch herself for at least two tech-focused conferences or virtual summits within six months.
She prepared a signature talk on “Scaling Culture: How to Keep Your Startup Spirit Alive as You Grow.”
Quarterly Objectives:
Q1: Grow her email list to 1,000 active subscribers.
Q2: Secure three new high-value consulting clients.
Q2: Land a speaking slot at a recognized tech event.
By committing these objectives to writing, Sarah had a clear roadmap. It was no longer guesswork or piecemeal marketing; she knew exactly how her efforts connected to her end goals.
Step 5: Measurement (Within PRISM)
With the strategy in place, Sarah didn’t wait until the end of six months to gauge success. She set up simple but consistent measurement protocols:
LinkedIn Engagement: She tracked likes, comments, and shares on her posts, aiming for a 10% increase month over month.
Website Metrics: Using Google Analytics, she monitored unique visits, bounce rates, and download rates for her e-book.
Client Acquisition Funnel: She tracked the number of discovery calls she booked each month, the number of formal proposals she received, and the number of proposals she received that turned into paying gigs.
Whenever a metric fell short, Sarah regrouped to see what might need adjusting. For example, if e-book downloads lagged, she experimented with new calls-to-action or tested a different landing page layout. This data-driven approach kept her from wasting time on strategies that didn’t work.
Step 6: Align (Within ASCEND)
Shifting to the Ascend half of the framework, the first step was aligning everything Sarah had done with her personal values and life goals. This was an introspective process:
Mission Statement: She refined her mission: “Empower fast-moving tech startups with leadership principles that drive sustainable growth and foster inclusive, innovative cultures.”
Value Check: Sarah listed her top five values—integrity, innovation, empathy, growth, and collaboration—and ensured each piece of content, service offering, and public statement reflected those values.
Visual Cohesion: From her website color palette to her LinkedIn banner, Sarah’s new brand aesthetic aligned with a sleek, forward-thinking vibe that echoed tech culture.
Align was the stage where Sarah made sure every touchpoint—her Zoom background, her email signature, even her personal introduction at events—reflected the brand identity she had worked so hard to develop.
Step 7: Strategize (Within ASCEND)
This phase might sound repetitive because strategy is part of PRISM. But in Ascend, Strategize drills deeper into how you expand beyond your initial plan, building on the foundation you’ve created:
Collaborative Opportunities: Sarah identified potential partners, including HR tech companies, specialized productivity apps, and startup accelerators, that could benefit from her expertise. She created proposals for content collaborations, co-hosted webinars, and brand partnerships.
Scaling Content: She considered outsourcing some of her social media and blog writing to maintain consistency as her client workload grew.
Automation and Systems: As leads increased, Sarah used CRM tools to automate follow-ups and schedule consultation calls.
At this point, Sarah was leveling up. The brand was set, the messaging was strong, and she had some early wins to prove her approach worked. Now, she needed to scale those efforts systematically.
Step 8: Create (Within ASCEND)
In the Create phase, Sarah focused on building high-impact content and resources that showcased her expertise and expanded her reach:
Video Series: She launched a short video series called “Startup Leadership Minutes,” posted weekly on LinkedIn and YouTube. Each video was only three minutes long but addressed a common leadership challenge in tech.
Case Studies: She formalized case studies from two recent client successes. These ended up on her website as downloadable PDFs, reinforcing social proof for prospective clients.
Email Nurture Sequences: She developed a 7-part email series called “Leadership Accelerator,” which new subscribers received automatically. Each email offered a targeted tip or resource, building a relationship and gradually leading them to book a call.
Sarah’s brand wasn’t just theoretical—it was tangible and resource-rich, making it easy for prospective clients to see her value.
Step 9: Engage (Within ASCEND)
With robust content ready to share, Sarah ramped up her engagement efforts:
Speaking at Virtual Summits: She pitched her “Scaling Culture” talk to three online tech summits. Two accepted her proposal, giving her access to audiences of startup founders and investors.
Social Media Campaigns: Sarah used some ad spending to promote her new video series and expand her audience beyond her immediate network.
Community Building: She created a private LinkedIn group called “Leadership for High-Growth Startups,” inviting founders and HR leads to join. She posted discussion prompts weekly, fostering a sense of community around her expertise.
This stage was about amplifying her brand voice. Because she’d laid the groundwork, her content felt seamless and professional. Her messaging was clear and consistent—so the more she engaged, the more potential clients recognized her value.
Step 10: Nurture (Within ASCEND)
Engagement generated new leads, and the Nurture phase kept them warm and informed:
Personalized Follow-Ups: After the event, Sarah emailed each new contact to thank them and offer a free 30-minute call to discuss their unique leadership challenges.
Value-Added Emails: She frequently sent curated articles, tips, or webinar invitations to her email list, making sure every message felt relevant to a tech startup’s struggles.
Client Retention Programs: Sarah added monthly check-ins and a discounted group workshop rate for existing clients if they wanted her to train multiple departments.
As a result, Sarah’s pipeline stayed consistently active. Rather than letting leads go cold, she nurtured them with genuine interest and support, demonstrating her commitment to their success.
Step 11: Dominate (Within ASCEND)
By the time Sarah reached Dominate, she had established a sizable footprint in her niche. Her brand was recognized among tech founders, and referrals started streaming in. Dominate is where she moved from a credible option to the go-to authority:
Signature Program Launch: She unveiled a 12-week group coaching program, “The Tech Leader’s Blueprint,” which sold out in its inaugural run.
High-Level Partnerships: A major startup accelerator invited Sarah to be a resident leadership mentor, giving her monthly access to their new cohorts.
Media Recognition: She received invitations to appear on entrepreneurship podcasts and was quoted in a few online tech news outlets.
When a prospective client looked up “tech leadership coach,” Sarah’s name was increasingly mentioned, and her brand appeared polished and trustworthy at every digital touchpoint. This level of brand domination was not about ego but about ensuring her message and solutions were visible to the people who needed them most.
Part V: Challenges and Lessons Learned
No transformation is without bumps in the road. Sarah faced hurdles that tested her resolve—and her commitment to PRISM Ascend.
Time Constraints: Initially, Sarah struggled to balance client work with brand building. She had to learn to delegate or outsource tasks like basic social media scheduling.
Imposter Syndrome: When she first pitched summits and conference organizers, she felt anxious, questioning whether she belonged on stage. She pushed through thanks to a supportive peer network and her consultant’s guidance.
Overcomplication: At times, Sarah fell into “analysis paralysis,” trying to perfect every landing page or piece of content. She learned that consistent, good-enough content beats sporadic perfection.
Maintaining Authenticity: Sarah occasionally felt pressure to emulate other coaches she admired. Ultimately, she realized that her brand had to remain an authentic extension of her personality. Fake or forced branding rarely resonates in the long run.
Each challenge taught Sarah a valuable lesson about the importance of focus, resilience, collaboration, and authenticity in brand building. The PRISM Ascend framework provided guardrails, but Sarah still had to navigate her fears and habits.
Part VI: The Final Reveal—Sarah’s Transformed Brand
After nearly a year of dedicated effort, Sarah Evans emerged with a personal brand that reflected her genuine passion and expertise. Here’s a snapshot of what changed:
A Polished Online Presence:
Her website featured a clear brand statement, modern design, and client testimonials.
A unified color palette and logo gave her materials a signature look.
A Consistent Content Strategy:
Her LinkedIn was brimming with insightful content that tech founders eagerly engaged with.
A monthly column in a well-known industry blog further established her authority.
Robust Lead Generation and Conversion:
Her e-book was downloaded by 2,000+ startup leaders, funneling many into discovery calls.
She maintained a steady roster of high-value clients, 80% coming through organic referrals or content marketing.
Thought Leadership Recognition:
She was regularly invited as a panelist on webinars and virtual summits.
Her group coaching program, “The Tech Leader’s Blueprint,” became a sought-after crash course for new and aspiring startup CEOs.
The best part? Sarah no longer felt like she was chasing leads. Inbound requests became the norm, and word-of-mouth from satisfied clients expanded her influence. This newfound stability allowed her to be more selective, working on projects that excited her and aligned with her core values.
Part VII: Your Takeaway—How to Apply PRISM Ascend to Your Journey
Sarah’s story offers a blueprint for any solopreneur seeking to break through branding barriers. Here’s how you can adapt these lessons:
Dig Deep on Positioning
Be ruthless about defining your audience. Don’t try to appeal to everyone.
Ask: “What unique perspective or methodology do I bring?”
Ensure Relevance
Conduct audience research—surveys, interviews, or simple online polls—to discover real-world pain points.
Tailor your messaging to address those issues directly.
Build Influence Strategically
Pick 1–2 platforms where your audience is most active and create quality content there.
Seek out small wins (guest posts, podcasts) before aiming for major media placements.
Develop a Clear Strategy and System for Measurement
Set measurable goals (e.g., email subscribers, client bookings) and track your performance.
Stay flexible: if something isn’t working, don’t cling to it. Pivot based on data.
Align Your Brand with Your Values
If you’re not personally comfortable with how you’re presenting yourself, your audience will sense the inauthenticity.
Ensure your visual identity and tone reflect who you truly are.
Create Content and Resources That Solve Problems
Offer free tools, templates, or insights that showcase your expertise.
Make sure each piece of content ties back to your core value proposition.
Engage and Nurture
Don’t just broadcast—interact. Respond to comments, engage with your audience’s posts, and build genuine connections.
For new leads, follow up thoughtfully and offer them further value.
Dominate Your Niche Without Fear
Once you have a strong foundation, scale up your efforts.
Look for strategic partnerships, publish more in-depth content, and aim to become a key opinion leader in your specialty.
Above all, remember that brand transformation is a journey, not a single event. You’ll evolve, refine, and grow over time, and that’s perfectly natural. PRISM Ascend is designed to help you do so in a structured, purposeful way.
Embracing the Framework, Embracing Your Potential
Building a powerful personal brand as a solopreneur can feel like a balancing act—juggling the need for authenticity with market expectations, learning to communicate your value while staying humble, and pushing yourself into the spotlight without losing your sense of self. In Sarah’s case, the PRISM Ascend framework offered more than just a branding formula; it provided a holistic transformation that touched her mindset, business strategies, and client relationships.
Each letter in PRISM represents a critical pillar: Position, Relevance, Influence, Strategy, and Measurement. These pillars ensure you lay a rock-solid foundation for your brand. Then, the “Ascend” portion—align, Strategize, Create, Engage, Nurture, and Dominate—brings that foundation to life, guiding you through iterative steps of creation, interaction, and expansion in the marketplace.
If you’re feeling stuck or overwhelmed in your branding journey, take heart in Sarah's example. Begin by defining who you truly serve and what unique value you bring. Talk to your market, refine your message, and be prepared to demonstrate your credibility through consistent, high-quality content and relationship-building. Create a clear blueprint with goals, and never forget to iterate as you learn what resonates.
By applying PRISM Ascend, you can sidestep the guesswork and chaos that often plague solopreneurs, replacing them with clarity, purpose and a roadmap for sustainable growth. It won’t happen overnight and won’t come without effort, but the payoff—a cohesive, compelling brand that draws the right clients to you—is well worth the journey.
A strong personal brand isn’t just about higher revenue or industry recognition; it’s about alignment—between who you are, what you offer, and the people you want to help. When you find that alignment, everything else becomes more straightforward. You’ll move through the business world with greater confidence, attract clients who genuinely appreciate what you do, and find that growth feels natural and scalable.
So, are you ready to embark on your own transformation? Take the first step: audit your current brand, pinpoint your niche, and ask yourself if your messaging truly resonates with those you want to serve. If not, it might be time to explore a structured approach like PRISM Ascend—an approach that doesn’t just raise your profile but ensures you become the best version of yourself in the process.
How to Craft a Winning Media Pitch
Crafting a winning media pitch is both an art and a science. On the one hand, you’re blending narrative elements—like storytelling and emotional resonance—to make a compelling case for why a journalist, blogger, podcaster, or influencer should care about your news. On the other hand, you need a strong, systematic approach—identifying relevant outlets, aligning to editorial calendars, and pitching the right person at exactly the right time.
Crafting a winning media pitch is both an art and a science. On the one hand, you’re blending narrative elements—like storytelling and emotional resonance—to make a compelling case for why a journalist, blogger, podcaster, or influencer should care about your news. On the other hand, you need a strong, systematic approach—identifying relevant outlets, aligning to editorial calendars, and pitching the right person at exactly the right time.
Over the years, our team at Marquet Media has refined the media pitching process into a repeatable method. We’ve had the pleasure of representing clients ranging from emerging female founders to established lifestyle brands to celebrity entrepreneurs. In each scenario, the goal is to secure coverage that not only elevates our client’s visibility but also contributes meaningful insight or value to an outlet’s audience.
Below, I’ll walk you through each step of crafting a pitch that garners attention instead of getting lost in the cluttered inboxes of busy editors and reporters. And as you read, you’ll see how our own process—and our Spotlight Success: Engage PR package—supports brands and entrepreneurs aiming for high-impact media coverage. This article is lengthy for a reason: by the end, you’ll have a comprehensive understanding of what it takes to make your pitch stand out in a hyper-competitive media environment.
Understanding the Purpose of a Media Pitch
A media pitch is essentially your “foot in the door” with journalists, editors, and content creators. You’re not just emailing a random news update; you’re proposing a story that aligns with their publication’s brand, audience interests, and editorial direction. This distinction is crucial. A common mistake is to spam your press release to hundreds of media contacts, hoping someone bites. But successful pitching is about precision and personalization.
Why the Journalist Cares: Journalists (and producers, editors, hosts, etc.) have content quotas or editorial goals, but they also have gatekeeper responsibilities. They must filter through hundreds of potential stories every day to find what resonates with their audience. They'll move on to the next email if you can’t show them the “hook” quickly—whether it’s timeliness, a fresh angle, or compelling data.
Why You Should Care About Their Needs: It’s a two-way street. By tailoring your pitch to the audience your target journalist serves, you’re not just being polite—you’re increasing your chance of acceptance. A pitch that aligns with current trends, resonates with the publication’s tone, and offers real insight is far more likely to be considered newsworthy.
The End Goal: Often, people think the goal is merely “publicity.” But truly impactful coverage should position you as a thought leader, an innovator, or a solution to a pressing problem—whatever is most relevant to your brand. Coverage without strategic alignment or thoughtful messaging can be fleeting. Ensure every media mention contributes to your broader brand or business goals.
Understanding the bigger picture—how your pitch serves the journalist, their audience, and your overarching objectives—lays the foundation for every subsequent step.
Laying the Groundwork: Research, Research, Research
Before sending out a single email, you need to do your homework. This step can feel tedious, but it’s the bedrock of any successful pitch.
Identify the Right Outlets: Not all media outlets are created equal. Start with a wide list of potential targets, from niche blogs to major news networks, then narrow down based on audience demographics, editorial style, and relevance to your niche.
Find the Right Contacts: Within each publication, figure out who covers your beat—technology, lifestyle, wellness, finance, or entrepreneurship. Sending a fashion-tech pitch to a politics columnist is a surefire way to get ignored. Look for bylines, read past articles, and check LinkedIn or Twitter to confirm the contact’s focus areas.
Understand Their Editorial Calendar: Many magazines, newspapers, and digital platforms have editorial calendars or monthly themes. If your pitch aligns with a future theme—say, “Women in Business Month” or a “Tech Innovations” spotlight—time your outreach accordingly.
Study Their Past Coverage: Familiarize yourself with how they cover your topic. Is it Q&A style? Do they prefer in-depth investigative pieces or quick-hit news bites? Tailor your pitch accordingly.
At Marquet Media, the preliminary phase often involves building extensive media lists, creating custom research briefs on top journalists, and analyzing editorial windows. This upfront work serves as the blueprint for a well-planned campaign. Clients who choose our Spotlight Success: Engage package benefit from these dedicated research processes, ensuring we pitch the right story to the right person at the right time.
Crafting the Hook: What Makes Your Story Newsworthy?
The success of your media pitch hinges on how well you articulate the “hook”—that unique element that makes your story timely, relevant, and interesting.
Timeliness: Is there a current event, emerging trend, or seasonal angle that makes your pitch urgent? For example, if you’re unveiling a new wellness product right before the New Year, tie it into the common theme of resolutions and health goals.
Uniqueness or Rarity: Do you have research, data, or a personal backstory that sets you apart? Perhaps you’ve discovered an underserved market or solved a consumer pain point in a particularly creative way.
Influential Voices: Are you or someone on your team recognized in your industry? If you have celebrity endorsements, big-name clientele, or high-stakes partnerships, don’t shy away from mentioning it—just ensure you have permission and that it’s relevant to the story you’re pitching.
Human Interest: Sometimes, compelling personal narratives can capture a journalist’s attention more than raw data. Did you overcome adversity to launch your startup? Did you pivot from an entirely different career? Human-interest angles add depth to brand stories.
Your hook should be the centerpiece of your pitch. You’re answering the question: “Why would someone who has never heard of me or my brand care about this now?” Your pitch isn't ready to send if you can’t answer that question convincingly.
The Anatomy of a Winning Pitch Email
The pitch email is your calling card. It needs to grab attention without overwhelming the reader. Here’s a simple framework:
Subject Line:
Short, specific, and intriguing. For instance, “Exclusive: Data Reveals Surprising Shift in Women-Led Startups” or “Introducing the Anti-Burnout Tech Taking Over Silicon Valley.”
If you have a noteworthy statistic or time-sensitive angle, highlight it here.
Greeting and Introduction:
Address the recipient by name—avoid generic salutations like “Dear Editor.”
Start by mentioning a recent piece they wrote or a podcast they hosted that aligns with your topic. This shows you’ve done your research.
Value Proposition (First Paragraph):
State your main hook within the first two lines. Journalists receive hundreds of emails daily, and they need to see right away why your pitch is relevant.
Supporting Details (Second Paragraph):
Provide necessary context: key data points, a succinct backstory, or potential interview angles.
If you’re pitching an interview or a guest piece, outline the talking points briefly.
Why Now (Third Paragraph):
Emphasize timeliness—align your story with current trends, events, or a new product launch.
Call to Action:
Invite them to learn more: “Would you be interested in discussing this further?” or “I’d be happy to send additional data or arrange an interview.”
Make it clear how they can follow up. Always provide your contact information, including a phone number if possible.
Sign-Off:
Keep it warm but professional. “Best Regards,” or “Looking forward to your thoughts,” followed by your name, title, and company details.
Be concise. Aim for 200-300 words if possible, though this can change depending on your story. The key is ensuring each sentence propels the journalist toward understanding why your pitch is a potential fit.
Packaging Your Supporting Materials
A pitch is stronger when accompanied by credible, well-prepared assets:
Press Release or One-Pager: A succinct summary of your announcement or story. It should be journalistic in tone—think of it as a ready-made article that editors could, in theory, run with minimal changes.
High-Resolution Images: If you’re launching a product or have a compelling brand personality, include a link to an online press kit with images. Visuals help journalists envision the story.
Fact Sheet or Data Points: If you conducted proprietary research or have statistics supporting your claim, include them in an easy-to-digest format (bulleted list, infographic, or simple chart).
Relevant Links: Link to your website, social media profiles, or previous coverage that might offer context. Just ensure you’re not overloading the pitch with extraneous references.
At Marquet Media, we often develop a polished digital press kit once we finalize a brand's pitch angle. For entrepreneurs who opt for our Spotlight Success: Engage package, we handle everything from drafting a killer one-pager to designing a media-ready infographic. This streamlined approach ensures that when a journalist is intrigued, they have all they need in one place—no need for endless email back-and-forth.
Timing Is Everything: When (and How) to Send
Even the best-crafted pitch can land on deaf ears if it hits the inbox at the wrong time. While there’s no universal rule, consider these guidelines:
Avoid Mondays and Fridays: Mondays are often swamped with weekend catch-up; Fridays are when journalists try to wrap up for the week. Midweek (Tuesday-Thursday) tends to see higher response rates.
Early Mornings, But Not Too Early: Many editors scan their emails from 7:00–10:00 a.m. local time. If you send it too early (say, 4:00 a.m.), your email may be buried beneath later arrivals.
Be Mindful of Time Zones: If you’re targeting outlets in multiple regions, stagger your pitch schedule.
Editorial Calendars and Lead Times: Magazines can require several months’ lead time, especially for print. Websites and TV segments may have shorter windows. Plan accordingly.
Once your pitch is out, keep an eye on your inbox. Journalists who respond often have follow-up questions or last-minute requests. Responding promptly and professionally cements your reputation as a reliable source.
The Follow-Up Process: Persistence Without Pestering
Journalists don’t always respond on your first attempt. Sometimes they’re swamped, missed your email, or flagged it for later. A polite follow-up can be the nudge that leads to coverage—just ensure you’re not overdoing it.
Wait a Few Business Days: Give them time to process your initial pitch. A general rule is to wait three to five business days before sending a follow-up.
Keep It Brief: Your follow-up email should reference the original pitch, reaffirm your key angle, and offer additional info if needed. Something like: “Just circling back in case this aligns with any upcoming stories you’re working on.”
Know When to Move On: After two or three follow-ups with no reply, it’s usually wise to pivot. Some journalists just aren’t interested at that moment. Respect that boundary and try a different publication or angle next time.
At Marquet Media, our approach is both strategic and empathetic. We rely on an internal media contact management system to track follow-ups. For Spotlight Success: Engage clients, we employ a personalized sequence—one that’s gentle yet consistent—maximizing opportunities for coverage without crossing the line into spam territory.
Common Pitfalls (and How to Avoid Them)
Even seasoned pros can stumble. Being aware of these silly yet common mistakes can save you a lot of headaches:
Generic, Mass Emailed Pitches: Journalists can spot these from a mile away. Personalize every pitch.
Overhyping or False Promises: Claiming something is “revolutionary” or “the biggest story of the year” rarely plays well. Be honest about your angle.
Ignoring the Outlet’s Audience: If the story doesn’t fit the publication’s readership, no amount of fancy writing will help.
Too Much Fluff: A verbose pitch is a quick path to the trash folder. Keep it punchy and meaningful.
Lack of Clarity: If your subject line or first paragraph doesn’t make the pitch’s focus clear, you’re likely to lose attention fast.
Poor Grammar or Typos: It’s essential to proofread. Simple mistakes can ruin your credibility.
Not Having a Strong Call to Action: Leaving it ambiguous can cause the journalist to move on. End with a clear next step, like offering an interview or additional data.
Avoiding these pitfalls often comes down to preparation, editing, and empathy—thinking from the journalist’s perspective at every stage.
Measuring Success: Beyond One-Time Coverage
Securing one piece of coverage can open the doors for more—if you leverage it. Here’s how to measure and maximize your success:
Track Metrics: Watch for spikes in website traffic, social media engagement, and email sign-ups that correlate with your media hit. Google Analytics or social media insights can illuminate exactly how coverage impacts your brand awareness.
Social Proof: Display any credible media mentions on your website, pitch decks, or marketing materials. This “as seen in” credibility can boost conversions and trust.
Build Relationships: If a journalist covered you once, nurture that connection. Comment on their articles, share their work on social media, and keep them updated on future news. Long-term relationships often lead to recurring coverage.
Iterate on Feedback: If certain outlets turned you down, consider soliciting feedback (when appropriate) or analyzing what might have misaligned. Use those insights to refine future pitches.
At Marquet Media, we treat media coverage as a starting point for brand-building, not a one-off event. For clients in our Spotlight Success: Engage program, we offer post-coverage strategy sessions—discussing how to amplify a new feature via social channels, newsletters, and website promotions. This holistic approach increases the ROI of each media success story.
Spotlight Success: Engage—How Our Package Takes You Further
You might wonder how to implement all these steps cohesively without losing momentum or missing a vital detail. That’s precisely why we developed the Spotlight Success: Engage package at Marquet Media. It’s our full-service offering designed to guide you through the entire publicity cycle—from brand positioning to pitch execution to post-coverage amplification.
Key Highlights of Engage:
Strategic Brand Assessment: We begin by auditing your brand’s current public persona and messaging. This helps us identify what angles or stories truly stand out.
Tailored Media Lists & Research: Instead of mass outreach, we build custom lists aligned to your niche, ensuring you reach the right journalists and editors.
Proprietary Pitch Frameworks: We don’t just draft a pitch; we create a cohesive narrative framework around your brand’s unique value proposition, weaving it into every communication.
Professional Press Materials: From designing eye-catching press kits to polishing your press release, we handle every asset with precision.
Scheduled Campaign Execution: We manage every aspect of timing, lead times, and follow-ups so nothing falls through the cracks.
Post-Coverage Amplification: Once you land a feature, we help you repurpose and leverage that coverage—turning a single media mention into a ripple effect of brand awareness.
The reason clients consistently see results with Engage is that it marries deep industry expertise with a personalized, white-glove approach. We understand that publicity is more than just “getting your name out there.” It’s about aligning coverage with your business goals and shaping the narrative so that each media hit reinforces your brand message.
Real-World Example: Turning a Niche Solution into Mainstream Coverage
Let’s ground these principles in a brief case study (details anonymized for client privacy). A wellness coach approached us with an innovative method for reducing anxiety through micro-meditations. Although the technique was powerful, the brand was relatively unknown and overshadowed by bigger names in the wellness space.
Our Strategy
Story Angle: We positioned her approach as “the science behind 2-minute mindfulness,” backing it up with emerging mental health data and unique client testimonials.
Targeted Media List: Instead of pitching every lifestyle publication, we focused on mid-tier health and self-improvement blogs first—outlets known for discovering and showcasing new voices.
Time-Sensitive Hook: We tied our pitch to the surge in mental health challenges at the onset of the holiday season—a time when stress and anxiety typically spike.
The Pitch
Our subject line read: “How 2-Minute Mindfulness Can Save You During Holiday Burnout.” The email was concise and data-driven, offering exclusive interview access to the coach and bullet points on her unique method.
The Outcome
Several online magazines and podcasts covered the story. Traffic to the client’s website spiked by over 300% during the campaign, and newsletter sign-ups increased by nearly 40%. This opened the door to subsequent coverage in larger mainstream outlets, solidifying her position as a rising authority in quick relaxation techniques.
The entire process—story discovery, pitch crafting, strategic outreach, and post-coverage amplification—followed the same blueprint we discussed. The difference makers were thorough research, a timely angle, and curated outreach.
The Art of Iteration: Refining Your Approach Over Time
Your pitching process should evolve as your brand grows. Here are some ways to iterate:
Test and Learn: If you’re not getting responses, examine your subject lines, angle, or the outlets you’re targeting.
Recycle and Refresh: Certain angles or data points can be updated over time. For instance, if you pitched summer travel trends one year, consider a fresh spin for the next season.
Leverage Audience Feedback: If you secure coverage, see how your audience responds. Which talking points did they find most compelling? Use those insights in future pitches.
Diversify Outlets: Consider branching out once you’ve conquered your core niche. For example, if you’re a tech startup, try pitching business-focused outlets, lifestyle magazines, or even podcasts discussing work-life balance.
Our Spotlight Success: Engage clients benefit from structured feedback loops. We track performance metrics, gather journalist feedback, and tweak real-time strategies. This agile approach ensures that each round of pitching becomes increasingly efficient and effective.
Sealing the Deal with a High-Impact Media Pitch
A winning media pitch is about more than just writing a compelling email. It’s a holistic approach that involves market research, strategic timing, polished messaging, relationship-building, and post-coverage maximization. When done right, media coverage can catapult a brand’s visibility, fuel business growth, and position you as a go-to authority in your field.
But it’s also a process that demands persistence, agility, and a touch of creative flair. You have to deeply understand the needs of the outlets you’re pitching, craft a story that resonates, and follow through with consistent communication. And once you secure coverage, the real work begins—amplifying that coverage to ensure it lives on well beyond the initial publish date.
If you’re craving a more turnkey approach, that’s where our Spotlight Success: Engage package shines. We handle each stage of the campaign, from ideation to follow-ups, so you can focus on what you do best—running and growing your business. We’ve invested years refining our pitching frameworks and forging relationships across the media landscape, so you can trust that your story is in capable hands.
No matter where you are in your PR journey—whether you’re just starting to build a media list or eyeing top-tier national outlets—there’s always room to refine your approach. Treat each pitch as an opportunity to deepen your brand’s narrative, foster relationships, and strengthen the public’s connection to your mission. With the right strategy, persistence, and a dash of creativity, you’ll find your story cutting through the noise and landing squarely in the spotlight it deserves.
Ready to see how the right pitch can transform your media presence?
Visit our Spotlight Success: Engage page to learn how we can help you develop a tailored PR strategy, secure meaningful coverage, and amplify your brand’s story for maximum impact. Whether you’re a rising entrepreneur or an established brand looking for the next level of visibility, our proven process can help you reach the journalists, editors, and influencers who matter most.
Craft your pitch confidently, stay agile, and never stop refining your story. The media world is waiting—you must show them why your story deserves center stage.
How to Leverage Local and National Media for Maximum Impact
In today’s competitive business landscape, media coverage is a powerful tool for building your brand, boosting visibility, and positioning yourself as an authority in your industry. Whether you’re an emerging startup or an established business, effectively leveraging local and national media can be the difference between staying unnoticed and skyrocketing to success.
In today’s competitive business landscape, media coverage is a powerful tool for building your brand, boosting visibility, and positioning yourself as an authority in your industry. Whether you’re an emerging startup or an established business, effectively leveraging local and national media can be the difference between staying unnoticed and skyrocketing to success.
But securing and maximizing media coverage requires strategy, persistence, and the right tools. That’s where our Engage PR Package offers a step-by-step approach to help brands of all sizes navigate the complex media landscape. This article will dive into how to make local and national media outreach and coverage work for your brand.
The Power of Media Coverage
Why does media coverage matter so much?
• Third-party validation: Being featured in respected publications or on television adds instant credibility to your brand.
• Audience reach: Media outlets—local and national—have built-in audiences that you can tap into, often at no cost.
• SEO benefits: Coverage in reputable online publications improves your website’s search engine rankings.
• Brand authority: Consistent media mentions position your business as a leader in your field.
When done correctly, media coverage creates a ripple effect, where one story leads to more opportunities, expanding your reach exponentially. The trick is to balance local and national efforts to get the best of both worlds.
Step 1: Define Your Media Goals
Before you pitch to any journalist or media outlet, you need to understand what you’re trying to achieve. Ask yourself:
• Who is my target audience? Are you focusing on local consumers, a national demographic, or a specific niche?
• What is my key message? Define the story you want to tell and ensure it aligns with your business goals.
• What outcomes do I want? Is your goal brand awareness, increased sales, or attracting investors?
With the Engage PR Package, we help you identify and refine your media objectives to target the right outlets and achieve measurable results.
Step 2: The Case for Local Media
While national media may seem more glamorous, local media should not be overlooked. It’s often more accessible, and its relevance to your local audience can drive immediate results.
Benefits of Local Media Coverage:
• Targeted audience: Reach people in your community who are more likely to engage with your brand.
• Easier access: Local outlets are less competitive and more likely to cover businesses that impact the community.
• Foundation for national coverage: Many national journalists look to local stories for inspiration.
How to Secure Local Media Coverage
1. Start with your story: Find a local angle that resonates with your community. For instance, if you’re launching a product, emphasize how it impacts the local economy or solves a community-specific problem.
2. Build relationships with local journalists: Research reporters who cover your industry and reach out with personalized pitches. Follow them on social media, engage with their work, and position yourself as a valuable resource.
3. Participate in community events: Sponsoring or attending local events increases your visibility and provides organic opportunities for coverage.
4. Leverage press releases: A well-crafted press release remains one of the most effective tools for gaining local media attention. Highlight key details, such as who, what, when, where, and why, and distribute it to local newsrooms.
With Marquet.Company’s Engage PR Package, you’ll receive customizable press release templates designed to attract local journalists’ attention and help you make a strong impression.
Step 3: Breaking into National Media
National media coverage provides broader visibility and positions your brand as a leader in your industry. However, securing national features requires a more strategic approach.
What Makes a Story National?
National outlets prioritize stories with widespread appeal. Your story should:
• Solve a universal problem.
• Tie into trending topics or breaking news.
• Offer a unique perspective or exclusive data.
How to Pitch to National Media
1. Research the right outlets: Not every national outlet will be the right fit. Identify publications, TV shows, or podcasts that align with your industry and audience.
2. Craft a compelling pitch: Focus on the “why now?” factor. Explain why your story is timely, relevant, and valuable to their audience.
3. Leverage editorial calendars: Many national publications plan content months in advance. Find their editorial schedules and align your pitch with upcoming themes.
4. Use PR platforms: Services like Sourcebottle allow you to connect with journalists looking for expert sources.
5. Establish yourself as an expert: Position yourself as a thought leader through bylined articles, expert commentary, and unique data insights.
The Engage PR Package includes tailored strategies and templates to help you craft pitches that stand out to national editors and journalists.
Step 4: Balancing Local and National Efforts
To maximize media impact, your strategy should include a balance of local and national efforts.
Why Both Matter
• Local media: Builds grassroots support, credibility, and trust within your community.
• National media: Elevates your brand to a broader audience, opening new markets and opportunities.
Integrating Local and National Strategies
1. Start local: Begin by securing coverage in your local market. Use these wins to build momentum and credibility.
2. Leverage local for national pitches: Mention local media wins when pitching to national outlets to demonstrate your relevance and newsworthiness.
3. Stay consistent: Continuously share updates, press releases, and pitches to maintain media interest at both levels.
The Engage PR Package provides a roadmap for seamlessly integrating local and national strategies into your PR efforts.
Step 5: Amplify Your Media Wins
Securing coverage is just the beginning. To maximize its impact, you need to amplify it across multiple channels.
Ways to Amplify Media Coverage
1. Social media: Share links to your coverage on platforms like Instagram, Facebook, Twitter, and LinkedIn. Tag the journalist or outlet for added reach.
2. Website: Create a dedicated “In the Media” page to showcase your features. This adds credibility for visitors and potential clients.
3. Email marketing: Highlight media wins in your newsletters to engage your audience and reinforce your authority.
4. Paid advertising: Use media coverage in ad campaigns to add a layer of social proof.
5. Content repurposing: Turn articles or interviews into blog posts, videos, or infographics for broader reach.
Common Challenges (and How to Overcome Them)
Even with the right tools and strategies, media outreach can come with challenges. Here are a few common roadblocks and solutions:
Challenge: Lack of Response
Solution: Journalists receive hundreds of pitches daily. Follow up politely after a few days, and refine your pitch to make it more compelling.
Challenge: No Media Hook
Solution: Tie your story to current trends, seasonal events, or upcoming holidays to create a newsworthy angle.
Challenge: Limited Resources
Solution: Marquet.Company’s Engage PR Package offers affordable tools and resources to streamline your media outreach efforts without breaking the bank.
Tools to Simplify Your Media Strategy
Navigating the media landscape can be overwhelming, especially if you manage it independently. That’s where our Engage PR Package can help.
What’s Included in the Engage PR Package?
Your Own Senior PR Expert
Think of us as an extension of your team. Your dedicated PR professional will handle your media outreach, craft your press releases, and act as your go-to for all things PR.
Three Custom Press Releases Per Month
Each press release is tailored to your story and your audience, written to grab the attention of journalists. Whether you’re launching a product, sharing news, or celebrating a milestone, we’ll craft a narrative that stands out.
Media Outreach to 20-25 Outlets
We’ll identify 20-25 media outlets and journalists who are the best fit for your brand and pitch your story directly to them. No mass pitching, no generic emails—just thoughtful, targeted outreach.
A Ready-to-Go Press Kit
Your press kit will include your bio, product information, and any other media-friendly materials. It’s the resource journalists need to write about your business, delivered in a professional and visually stunning format.
Access to the PR Resource Library
As part of Engage, you’ll also get exclusive access to our PR Resource Library, packed with:
Templates for emails, press releases, and pitches.
Guides on how to maximize your media coverage.
Strategies for leveraging social media alongside your PR efforts.
This library is designed to empower you with tools and knowledge that extend beyond our direct support.
Media Monitoring and Monthly Performance Reports
We track your media mentions and placements, so you’ll know exactly what’s working. Every month, we’ll send you a performance report that outlines what we’ve achieved and where we’re headed next.
Real-Life Success Stories
Many clients have used Marquet.Company’s Engage PR Package to achieve incredible results. For example:
• A local boutique: Increased foot traffic by 23% after securing features in community newspapers and radio shows.
• A tech startup: Landed feature in Entrepreneur and Inc.com after leveraging local media wins to build credibility.
• A wellness coach: Gained national attention in Women’s Health after being quoted in several local health publications.
These case studies and stories demonstrate the power of combining local and national media strategies.
Effective leveraging local and national media requires strategy, persistence, and the right tools. By targeting the right outlets, crafting compelling pitches, and amplifying your wins, you can position your brand for long-term success. Marquet.Company’s Engage PR Package is your ultimate toolkit for navigating the media landscape confidently. Whether you’re just starting or looking to expand your media presence, our resources and expertise will help you achieve maximum impact.
Ready to elevate your media strategy? Contact us today at Kristin@MarquetMedia.co to learn how the Engage PR Package can help you achieve your PR goals.