Your Brand Positioning Is Probably Broken, And That’s Why LLMs Keep Forgetting You
Let’s be honest: most growth companies think they have brand positioning figured out, but the truth is they’re quietly invisible where it matters most…
Case Study: Colleen Capel — Building Executive Presence from the Ground Up
There’s a point many founders and executives reach where the work is established, the expertise is clear, and the reputation exists, but there’s no co…
The Visibility Gap: Why Most Founders Struggle to Get Press (And How to Fix It)
One of the most common questions founders ask is surprisingly simple: Why isn’t the media paying attention to my company? The assumption is often that…
Why Visibility Without Alignment Is Becoming Dangerous
For the past two decades, I have helped founders, executives, and brands become seen through earned media placements, magazine covers, and thought lea…
Why Press Doesn’t Convert Into Revenue
Many founders and executives that I’ve worked with in my career treat a major press hit like they’ve crossed the finish line. They screenshot the Forb…
Before You Hire a PR Agency, Fix This First
There’s a very specific moment in a company’s growth when hiring a PR agency feels like the logical next step. Revenue is moving. The business is no l…
5 Earned Media Angles That Attract Partnerships (Without Cold Pitching)
So often, founders and small business owners waste time cold-emailing potential partners, begging for intros, or trying to “network” their way into co…
The Hidden Cost of Vanity PR: Why Founders Need Impact Over Impressions in 2026
The Mirage of Media Validation Let’s be honest: in the fast-paced world of startups and scaling businesses, public relations feels like a rite of pass…
The Hidden Architecture of Media Rejection: Why Founder-Led Pitches Are Failing in 2026 (And the Precision Angle That Reverses It)
Journalists in 2026 aren’t just busy—they’re besieged. Newsrooms continue shrinking (some beats now covered by one reporter handling three times the v…
Who We Are: Marquet Media’s Values, Mission, and Success Stories
Welcome to Marquet Media, an independent PR and branding firm in New York dedicated to helping female-led businesses and entrepreneurs amplify their v…
Applying PRISM Ascend to Personal Branding: A Solopreneur’s Transformation
The Power of a Personal Brand When you think of a “brand,” it’s easy to picture big companies like Apple, Nike, or Coca-Cola. But in the modern busine…
5 Quick Wins: Getting Press in Your First Month
Securing press coverage in the dynamic business world can significantly elevate your brand’s visibility, credibility, and growth trajectory. For femal…
DIGITAL BRANDING MASTERY: STRATEGIES FOR ONLINE ENTREPRENEURS TO BUILD AND ELEVATE THEIR BRAND PRESENCE
For online entrepreneurs , branding is a complex and essential component in carving out a successful space in the digital marketplace. In today's worl…
Repurposing One Client Story for Multiple Media Hits: My Strategic Approach
A single compelling narrative can offer tremendous value when thoughtfully repurposed in public relations and media strategy. As a dedicated PR strate…
Case Study: Taking a Wellness Company from Invisible to Mainstream
The Journey of Tayelor Kennedy, Wellness Expert and Celebrity Makeup Artist In wellness and beauty, transforming an emerging company into a widely rec…
Turning a Startup into a ‘Celebrity-Level’ Brand: The Roadmap to Building an Iconic Presence
In today’s fast-paced business environment, startups have more opportunities than ever to rise from obscurity to become a household name. With the pre…
PRISM PR for Agencies: Our Unique Approach
In an industry as dynamic and competitive as public relations, agencies that serve multiple clients—from tech startups to established enterprises—need…
My Journey to Developing the PRISM Ascend PR Framework—and How We Use It to Transform Client Campaigns
I’ve often been asked: “How did you develop the PRISM Ascend PR framework ? What sparked the idea to build a streamlined yet powerful system for handl…
Elevating Your Brand: PR Strategies for Small Businesses and Female Founders
Table of Contents Introduction: The Evolving Landscape of PR for Small Businesses Defining PR: More Than Just Press Releases Why PR Matters for Small …
The Branding Mistakes That Could Be Costing You Clients
Branding is more than just a catchy logo or a stylish website banner; it’s the entire customer experience and perception of your business. It encapsul…
How to Craft a Winning Media Pitch
Crafting a winning media pitch is both an art and a science. On the one hand, you’re blending narrative elements—like storytelling and emotional reson…
How to Leverage Local and National Media for Maximum Impact
In today’s competitive business landscape, media coverage is a powerful tool for building your brand, boosting visibility, and positioning yourself as…
Top PR Tools Growing Businesses Can’t Ignore: Unlocking Success with the PRISM Framework
Elevate Your PR Game: Essential Tools for Growing Businesses In today’s fast-paced world, building a thriving business isn’t just about having a great…
How to Build a PR Strategy That Supports $10M+ Growth Goals
In today’s competitive market, achieving ambitious growth goals, such as reaching or surpassing $10 million in revenue regardless of your industry, re…
The PRISM PR Framework: A Step-by-Step Guide to Elevating Your Brand Visibility
In today's competitive landscape, a solid public relations (PR) strategy is not just about getting your brand in front of the media—it's about buildin…
10 Common PR Mistakes Startups Make (And How PRISM Can Help You Avoid Them)
For startups, PR is often the secret sauce that builds brand awareness, drives growth, and establishes credibility. However, in the race to gain tract…
Why Data-Driven PR is the Future: Transforming Public Relations in the Digital Age
Introduction: The Transformation of PR Public relations (PR) has traditionally been an industry based on intuition, relationships, and strategic messa…
Why Data-Driven PR Is the Future: How Our PRISM Framework Leverages Analytics
In today’s digital era, public relations (PR) is no longer just about pitching stories or maintaining media relationships. It’s about leveraging data …
Mastering Digital Growth: A Comprehensive Guide to Effective Online Marketing
In today's fast-paced digital world, businesses of every size leverage online marketing strategies to expand their brand presence , connect with their…
Unlocking Growth: How Our PRISM PR Framework Empowers Clients to Thrive
In today's rapidly evolving and fiercely competitive marketplace, businesses must adapt. PR plays a significant role in landscape, bridging organizati…
Why All Brands, Especially Startups and Small Businesses, Need Brand Identities
In today's hyper-competitive marketplace, establishing a strong brand identity is necessary. For startups and small businesses, a well-crafted brand i…
The Power of Brand Investment: Why It's Crucial for Businesses Under $2M
As a business owner or founder, investing in your brand isn't just an option; it's a critical strategy for survival and growth, especially for small b…
How to Find the Right Mentor for Your Startup Journey
Starting a company is an exciting yet daunting experience with uncertainties and challenges. In this complex landscape, having a mentor can provide th…
Cultivating the Click: Digital Marketing Strategies for Lifestyle Brands
The lifestyle industry thrives in today's digital landscape. From sustainable fashion to mindful eating, consumers crave brands that resonate with the…
FASHION AND MARKETING: CRAFTING THE FUTURE OF STYLE
Marketing has never been more critical in the fashion industry, where trends come and go with the seasons. As we delve into the relationship between f…
Crafting a Standout Brand Identity: Your Ultimate Guide to Uniqueness
An identifiable brand identity is vital for standing out in today's crowded market. Such an identity helps establish a connection with your audience, …
Elevate Your Brand: A Comprehensive Guide to Building a Distinctive and Successful Brand
In today's fiercely competitive market, having a strong brand isn't just beneficial—it's essential. Establishing a brand that genuinely connects with …
How Startups Can Leverage Cutting-Edge PR Strategies to Propel Growth
In today's hyper-competitive digital landscape, startups require more than innovative products and services to succeed. They need robust public relati…
Digital Marketing Trends for 2024/2025: Navigating the Future of Online Engagement
As we approach 2025, the digital marketing landscape is poised for unprecedented transformation, driven by evolving technology, shifting consumer be…
The Ultimate Guide to SEM Marketing: Strategies, Tools, and Best Practices
Search Engine Marketing (SEM) is a strategy for businesses aiming to increase their online visibility. At its core, SEM is a comprehensive approach th…
Optimizing Performance with Precision: A Detailed Guide to Advanced Marketing Analytics
Understanding and leveraging marketing analytics is crucial for any business aiming to optimize its marketing strategies and achieve better results. T…
Maximizing Efficiency: Streamlining Social Media Management for Business Growth
Content marketing can help businesses engage with audiences, develop brand awareness, and increase sales. It offers female entrepreneurs a unique oppo…
Digital Publicity and Design Thinking: Navigating the New Age of Marketing
Digital publicity and design thinking have become increasingly intertwined in the digital transformation era, forming a powerful duo in the marketin…
Branding, Design Thinking, and Brand Management: A Comprehensive Guide
I. Introduction: The Essence of Branding and Design Thinking In the contemporary business landscape, branding emerges not just as a component of marke…
Social Media Tips for 2024 for Lifestyle Brands
As we enter 2024, the digital landscape continues evolving, offering fresh opportunities and challenges for lifestyle brands. Social media remains a c…
Digital Marketing Tips for Lifestyle Brands: Navigating the Digital Landscape
In the ever-evolving world of digital marketing , lifestyle brands are uniquely positioned to connect with consumers on a personal level. As embodimen…
PR and Design Thinking: A Strategic Symbiosis
In the fast-changing public relations (PR) environment, traditional media broadcasting messages to the masses have given way to more nuanced, strategi…
Setting the Course: Clearly Defined Goals for Your Digital Marketing Strategy
Digital marketing has become essential to any successful business strategy in today's fast-paced and interconnected world. With technology and the wi…
How to Start Your Business with the RIGHT Customer Base
There are over 600 million small businesses in America, but only a small number of them are able to be successful. This is due to the challenges that …
97 Digital Marketing Tips for Online Startups or Small Business
[caption id="" align="alignnone" width="800"] This article contains affiliate links. [/caption] Starting and growing an online business can be tough w…
Publicity 101: 6 Proven Tips to Secure PR for Your Startup or Small Business
Getting publicity for your small business or startup can seem like an insurmountable task for even the most seasoned founder, entrepreneur, speaker, o…